photo by Kambria Fischer
photo by Kambria Fischer
1. DISCOVERY - 1 week
You're excited for a new logo... I am too! But it's also my job to help you hold the horses, so we can deep-dive into the essence of your business. Together, we will verbally define your vision, goals, and voice. Next, I will create a mood board with a mix of imagery that sets the visual tone for your project. You're going to love how this phase replaces ambiguity with a clear strategy. 
2. DESIGN - 2 weeks
Using the discovery phase as our North Star, one logo solution will be presented. This option will be tailor-fit to your vision and passions. I'll show applications of the logo on collateral specific to your business. This is also when we finalize brand typography and color palette.
3. PRINT & DIGITAL PIECES - 3 to 5 weeks
Depending on your needs, I will design your print collateral and digital pieces. This can include business cards, t-shirts, signage, social media profiles, and instagram art direction. 
4. BRAND GUIDELINES - 1.5 weeks
When everything is finalized, I will create a style guide with instructions on logo, color, pattern, and font usage. This guide will be shared with your team and other designers, to ensure brand consistency.